Stefflon Don secures her path to stardom with latest mixtape
Words by Charles Odugbesan
If we’re going to talk about rising stars in the U.K scene, it’s impossible to not mention Stefflon Don. Don has been around for a short while now, but in the last year and a half especially, we’ve seen her career really accelerate. A huge signing to Universal Music Group via her own label V-IV London; a WORLDWIDE smash hit in “Hurtin’ Me” with New York rapper French Montana as well as collaborations with a whole host of U.K and American artists; a MOBO award for Best Female last November and the first ever British Act to be featured as part of the XXL Freshman Class of 2018. That’s what you call going from strength to strength!
So what does she do to keep the momentum going? Drop a fire new project entitled SECURE – a 16 track mixtape littered with star studded features and a host of classic instrumentals and styles to suit every ear. Don’t sleep on the Lil Kim album art cover either people!
The most appealing aspect of Stefflon Don as an artist is that you can’t pin her music down to one particular genre or category. SECURE is a perfect example of her being able to seamlessly move through different styles of song without losing her identity in the process. She can be that aggressive and confident rapper, the vibe she kicks off the mixtape with in ‘Lil Bitch‘, ‘Jellio‘ and ‘Finesse‘ before she hits us with a little auto tune with songs like ‘Regular‘ and ‘What They Want‘. Don’t let auto tune fool you into thinking she’ll shy away from singing now! You’ve heard ‘Hurtin’ Me‘, you’ve heard ‘Senseless‘ – the ability is there. And of course, the patois laced in her lyrics and the dancehall flows she provides in songs like ‘Pretty Girl‘ and ‘Senseless‘ are second nature to the Caribbean native.
16 tracks is quite a long list for a mixtape but it gave Don the chance to select a good list of feature artists to cater to her versatility and compliment each record. Listen out for the likes of Future, Ebenezer, Tiggs Da Author, Fekky, Popcaan, DJ Khaled and others throughout SECURE.
Now, have any music videos been shot from this mixtape? Of course! We have 3 videos from SECURE which all show Stefflon Don from a different perspective. Unless you’ve been living under a rock, you will have already seen ‘Senseless‘ which has long past the 10 million views mark on YouTube. But otherwise, come out from under that rock and take a look! Additionally, over the last few weeks Don has released a video for the gritty intro ‘Lil Bitch‘ and the smooth dancehall track ‘Pretty Girl‘ featuring Tiggs Da Author.
Stefflon Don is a talent you simply can’t overlook at this point. She’s established herself and earned the respect of her male and female peers in this country and her popularity is only growing overseas as well. Could be a little early to think about… but is she on her way towards superstar status? SECURE is available to download on all streaming platforms now!!