OshThisSide is far from just another viral video
Words by Charles Odugbesan
‘Without wonder and insight, acting is just a business. With it, it becomes creation.’
Famous words from the legendary actress Bette Davis. To me, this quote alludes to the fact that not everything is what it appears on the surface. That when you start to ‘wonder’ and you gain more of an ‘insight’, that’s when you come to be more understanding. In other words… don’t judge a book by its cover! 14HQ were recently invited on set of the ‘My Yé is Different’ video shoot and given the chance to speak to and gain some insight, of course, from the man himself; OSH.
Now everyone who has a Twitter or an Instagram account will have seen that infamous short clip of OSH freestyling to Burna Boy’s ‘Ye’ somewhere on their timeline. And we all saw the funny side in it right?! Let’s be honest. We all tagged our friends, shared the video in DM’s and Group Chats and double tapped any funny captions related to the video. I know a few guys that wouldn’t stop singing “Drippin in sauce, the drip drip is so saucy” prior to ANY song release. Everybody had to get their jokes in.
But surely this guy in the video was just trolling or something right? It would’ve been safe to assume that this video was just another little joke that happened to go viral and that the buzz and whoever this guy was would disappear back into normal life once the video had done the rounds on social media.
The buzz didn’t die down. Soon a longer version of the video was released. People now started to think that this may actually be the chorus to a song. Maybe this OSH guy that everyone is talking about is being for real! And right on cue, earlier this month, Columbia Records UK revealed that they had signed OSH and welcomed the MUSICIAN from South London into their ranks. A week and a half later ‘My Yé is Different’ is released as a single!
So again… fast forward to November 21st and here we were: Columbia inviting the 14HQ team to interview OSH in between scenes of his music video! We were fortunate enough to have some conversation with him as well as his manager off camera subsequent to our official interview and got to know OSH and the people around him a little better. Unbeknownst to most of the social media world, OSH is a level-headed and above all, a talented musician who has been setting the foundations for his career for a while now. And whilst this freestyle has propelled him to a new level of notability, it wasn’t necessarily where his story began. I’m confident this won’t be the case, but let’s not let social media be the be all and end all in defining a young artist. Not without at least trying to gain some sort of insight into their paths and origins.
Be sure not to miss 14HQ’s interview with OSH, and make sure you catch his music video ‘My Yé is Different’ out now.